Creative brief
"A” by Angel stands for minimalism, modernism, and a touch of Neo-classical elements. The black and white elements of the primary brand colors represent a clean slate and a blank canvas, honoring the highly complex, minimalistic aspects of the brand value, and the curved “A” logo pays an homage to the great predecessors in the history of graphic design and the visionaries that are to come in the future. The collaboration of two different Sans-serif typefaces provides a bold take with its versatility of weight and a refreshing element, connecting to the brand values of minimalism, modernism, and Neo-classicalism.